LOOKS takes luxury fashion into the future
It's never been easier for couture brands to connect with fashion lovers. Our interactive 360 degree game immerses users in the world of luxury fashion: they express their unique style and gain praise with style challenges, enjoy virtual shopping and win exclusive in-game prizes. The more your brand is loved, the more exposure it gains from other fashion aficionados.
Next level brand engagement
Your latest collection is at the heart of the mobile experience for your target audience.
Instead banner ads and product placement exposure, you're engaging new and existing customers with your brand through an entertaining app.
Power to the fashion people
Our style-savvy players combine looks for themselves, and the community decides which brands and collections are the most desirable. The shopping experience not only becomes more fun and more flawless, but the consumer is also the fashion editor of the future.
Looks players get ahead of the season's freshest trends. They can style, combine and snap up the coolest couture from over 350 of the world's most admired fashion brands such as PRADA, VALENTINO and CHLOÉ.



Hundreds of the most exclusive brands await our fashion friends, so they can assemble their dream outfits for the season. Users create looks with our diverse array of models, complete with sassy hairstyles and makeup, jewellery and accessories fit for red carpets and fashion shoots.

Our community of fashion lovers votes for the most spectacular style, and the lucky winner gets in-app couture from their favourite brands to add to their virtual Looks wardrobe. They can also manage a wish list of their favourite pieces.

Shop
Style
Win
Roman
holidays
Bird Of Paradise printed silk tapered pants
£321
Stretch cotton-blend poplin shirt
£107
Rosa cutout leather slides
£138
Harlow gold-tone and feather necklace
£208
Set of two gold-tone charm bracelets
£159
Gisele gold-tone ring
£49
Popoche medium studded leather pouch
£175
£88 50% OFF

Miami aviator-style tortoiseshell sunglasses
£130
Clothes Value
£1200
Have a play with LOOKS
Your brand is always close at hand
LOOKS is multi-platform and delivers a smooth user experience across platforms and devices. Users simply log in with one account and their profile with all their favourite couture, wardrobe achievements and other activity is ready for them whether they're on their phone, tablet or laptop.
Consumers like our style

Users create looks with diverse array of models, complete with sassy hairstyles and makeup, jewellery and accessories fit for red carpets and fashion shoots. With all the inspiration users share on the app, they fast becoming the fashion editors of the future.
A boost for beautiful brands
We exist to give the best high-end brands in fashion a platform that's truly innovative. Looks is a marketing disruptor that offers real value to the most exclusive brands and couture lovers alike.
Say hello to next level couture marketing
Making high-end fashion brands future-proof is what we do. Get in touch to explore what we could do for you.

"LOOKS allows you to play dress up without even getting out of your sweatpants. Great find!

If you like fashion magazines and dream of wearing designer clothes this is the game for you. It's like modern day paper dolls.
Amanda Palmer
Fashion blogger
"It's entertaining to play with the design scenarios and then see and vote on other peoples ideas.

I've actually discovered items I would like for my real closet through this app (which is why it exists!)"
Eva Lance
Journalist
"While it's a glorified dress-up doll game, this isn't your generic "put the blue dress on Queen Elsa" sort of game. This is for adults.

You play with real items by real brands such as Prada, Valentino, GUCCI, Marni and more."
Kristie Brown
Photograph
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http://polyplay.me

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